How to Optimize Your Youtube Title, Description, and Tags
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According to new study in Search Engine Land, the meta data of a YouTube video, including the title, description, and tags, are the most crucial ranking criteria. In this article, we’ll look at how to improve the title, description, and tags of your YouTube video so that it ranks higher and gets more views.
YouTube Video – Title
You only have 100 characters for your title (which will be shortened to 70 characters in the search results), so make the most of them. A solid title will be optimised for both search engines and human viewers. A headline should pique the reader’s interest, elicit an emotional response, or provide a clear advantage to the viewer.
The goal for your video is to have the important keyword appear first in the title. If using your headline later in the title makes sense, try to get it in the first 70 characters. If your headline is not within the first 70 characters, it will not appear in the search results.
YouTube Video – Description
For the video description, you have up to 5,000 characters. There’s a lot of room here, and you should definitely take advantage of it; but, there are certain guidelines to follow. In the search engine results, the first few lines of your description will appear. The first three lines of your description will also be the only section of it that is shown without someone clicking the’show more’ button.
You must describe and market your video material in the first few sentences. At least once in these initial few lines, you should incorporate the major term you want to rank for. Include the URL of the page you want viewers to go to once they’ve watched the video. This might be your website’s home page or a landing page created exclusively for that video. To make the URL clickable, type it as ‘http://’ rather than ‘www’ when writing it.
Include additional information about the video and its content in the remainder of the description. It’s also a good idea to give some information about your channel. Additional URL URLs that viewers of your video should visit can be added.
Finally, repeat your major keyword two or three times in the description.
Youtube Tags
It’s better if you add more relevant tags. The best part is that YouTube does not limit the number of tags you can use, but adding all of them is impossible, and adding something unnecessary is pointless. So, in order to get more views on YouTube, your video tags must be smart. It is necessary to use educated tagging.
Brand-Specific Tags Addition – Every company wants its brand name to appear in YouTube and Google search results. Self-referencing your video or tagging your brand name in a variety of ways is a clever method to get the word out about your company.
Using YouTube Auto Suggest – When searching on YouTube, experiment with the search function and look at the YouTube suggestions. When you’re looking for something significant and relevant to your situation, try to notice the usual videos that come up. Using your YouTube search experience, try looking for random keywords.
Use the YouTube Keyword Search Tool – Finally, the YouTube keyword suggestion tool can be used. It allows you to extract relevant keywords from your competitors’ videos and generate suggestions based on the basic phrase you provide.
Check competitor’s Tags – It is not recommended that you duplicate all of the tags from other brands. What you need to do now is figure out what you’re lacking and try to fill in the gaps. Only third-party tools can assist you with this. VidIQ is a popular product on the market. There is a free version available. For higher views, the majority of the data, including tags, may be accessed.
YouTube thumbnails
While visiting YouTube, visitors can receive a quick preview of your video using YouTube video thumbnails. According to YouTube, custom thumbnails are used in 90% of the best-performing videos, indicating that they have an impact on video success.
How to optimize thumbnails for Youtube:
Youtube has very specific video thumbnail requirements:
- 16:9 aspect ratio
- Optimal resolution of 1280×720 (the minimum width of 640 pixels).
- Image formats: JPG, GIF, or PNG.
- Under the 2MB limit.
Conclusion:
Take some time to perfect your YouTube title, description, tags , thumbnail and watch how many more views you can obtain as a result.