How to Add Title Keywords and Meta Description in WordPress
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Do you want to use WordPress to properly add keywords and meta descriptions?
You can increase your website’s SEO ranking by using meta keywords and descriptions. For your business, this means increased visitors, prospects, and sales.
We’ll teach you how to simply add title, tags, keywords, and meta descriptions to your WordPress site in this article. You can also check the article on “10 MOST IMPORTANT SEO RANKING FACTORS“
What Are the Benefits of Using Keywords and Meta Descriptions in WordPress?
You may inform search engines more about the content of your posts and pages by using keywords and descriptions.
Keywords are key terms or phrases that users are likely to type into a search engine to find your content. A meta description is a short summary of your page or post’s content.
In Google search results, your meta title, description, and keywords appear:
HTML meta tags include meta keywords and meta description. They are included in the header code of your website. They aren’t visible to visitors on your page or post. Search engines and browsers, on the other hand, can make use of them.
WordPress SEO plugins make it simple to add them to each post and page on your website from the WordPress admin area.
Here are the most important tips on how to write meta tags for SEO
Title Tag
The title of the page is specified by the first HTML element in your HTML code. It aids search engines such as Google Chrome, Firefox, and Safari in comprehending the content of your page.
In the example format below, title tags are added to the “head” section of the HTML:
<head> <title>Sample Title</title> </head>
The most essential meta tags are title tags, which can have a direct impact on your search rankings. One of the most crucial on-page SEO ranking criteria, and the lack of one can have a big impact on your search ranks.
When surfing a website, titles appear in the SERPs (search engine results page) and on browser tabs. The importance of title tags in describing the content of a page cannot be overstated. When a user is switching between many tabs, title tags are especially useful because the page title appears right on the browser tab.
How to Write SEO Title Tags
The following are some guidelines for writing title meta tags for your web pages.
- Write title meta tags that are no more than 60 characters long.
- Add modifiers to your title tag, such as how-to, hints, buy, find, top, and so on.
- Numbered titles perform better, and the same is true for title tags.
- Include your main term in the title tag, preferably at the start.
- Each page should have its own title tag.
- If you have a well-known brand, you can use it in your title tags to increase clicks.
Metadata Description
A meta description is a meta tag that describes the content of a page and is included in the HTML code. Meta descriptions appear directly below the title tags on search engine results pages.
The meta description explains the content of your page and is the first thing readers see when deciding whether or not to visit it. As a result, writing a concise and relevant meta description that entices readers to click on your website is critical.
Furthermore, meta descriptions not only assist readers in determining what your page’s content is about, but they also assist search engines in better understanding and indexing your page.
Here’s a sample code:
<head> <meta name="description" content="sample meta description."> </head>
While meta descriptions aren’t a direct Google ranking element, they can have an impact on a page’s click-through rate, improving search rankings. To get the greatest results, you must optimise your meta descriptions when writing them.
How to Write SEO Meta Descriptions
To write description meta tags for your web pages, follow these guidelines.
- Write meta descriptions that are no more than 156 characters long and no more than 130 characters long to optimise for mobile.
- As organically as possible, include your major keyword and additional crucial keywords.
- Explain to users what they can expect from a page when they click on it.
- You may even make your primary keywords bold to make them stand out and catch the attention of viewers.
- Create distinct meta descriptions for each of your website’s pages.
- Non-alphanumeric characters should not be used in meta descriptions.
What Impact Do Meta Keywords and Meta Descriptions Have in SEO?
You’re undoubtedly wondering, like the majority of WordPress users, if adding meta keywords and meta descriptions will boost my WordPress SEO rankings.
While search engines don’t reveal how much weight they give to keywords or descriptions, SEO professionals usually advise include a suitable meta description and keywords for on-page SEO.
Search engines frequently employ meta descriptions. They appear underneath the title of your article in Google’s search results, with the search term highlighted in bold.
Users will be more likely to click through and read your content if your meta description is compelling. We do know, however, that a high click-through rate indicates that Google will likely rank your content higher.
When it comes to meta keywords, most modern search engines now either give them very little weight or ignore them entirely. The Russian search engine Yandex is the sole exception.
Instead, use your targeted keywords in your title, description, and throughout your content. This is why SEO plugins like AIOSEO include a TruSEO score to assist you in optimising your content for specific keywords and key phrases.
Conclusion
These are some of the most important meta tags to be familiar with if you want to optimise your website and boost your search rankings. More complex meta tags to utilise in HTML that alter how search engines crawl your site or how browsers present your page can be found for additional research.