Google Search Console and its Popular Features

What is Google Search Console?

Google Search Console is a free platform for anyone with a website to monitor how Google views their site and optimize its performance. It includes viewing your mobile site performance, rich search results, and highest-traffic queries and pages.

Google Search Console is a fantastic tool that is available for free from Google. This tool assists website owners in maintaining, tracking, and troubleshooting their site’s visibility in Google search engine result pages (SERPs). This really useful tool, which Google is constantly updating, can help you not only understand how Google sees your site, but also improve its technical performance.

Because Google’s search engine is continually improving its algorithm to improve the experience of millions of users, Search Console is very useful. The goal is to always be able to deliver the best possible responses to each search query.

If you want to know about ” HOW TO SETUP GOOGLE SEARCH CONSOLE ” then read this full article

What is Google Search Console Used For?

We’ve practically covered everything there is to know about Search Console. We’ve also touched on how Search Console can help businesses better monitor their website’s online performance, but not in great depth. The truth is that Search Console is a fairly powerful platform with a variety of tools for various purposes – you may not be aware of all of them until you learn about each one separately. However, we can go through some of its better characteristics right now.

The truth is that Google Search Console and Google Analytics have some overlap in that they both allow you to measure traffic to your site and split it down by URL and mobile vs. desktop. But that’s where the parallels end.

Google Search Console Features

1- Using Search Queries to Analyze Keywords

The performance report is an important data component provided by Google Search Console. The keywords that your site and pages rank for are referred to as “queries” in that report. See the image below for instructions on how to use Google Search Console’s “Queries” feature.

2- Examine how Users Interact with each other

Total clicks, total impressions, average CTR (click-through rate), and average position are all included in the Google Search Console performance report. The four metrics show you what your website’s visitors are doing.

3- Positioning of Pages in Search Results

You may examine where each page of your site ranks for various keywords using this statistic. It can also be used to track your rankings after you’ve made any on-site changes or improvements.

4- Pages can be submitted for indexing

You can submit pages that haven’t yet been indexed by Google using the URL inspection function in Google Search Console.

5- Coverage of the Website

The number of pages you’ve uploaded using an XML sitemap can be compared to the actual number of pages indexed by Google utilising the coverage report. For larger sites, this is really useful.

6- Unindexable Pages and Errors

In the coverage report, Google logs errors for you. You can figure out what hasn’t been indexed and why so you can fix it.

7- Submission of a Sitemap

You can submit sitemaps directly to Google via the Search Console if you use them.

8- Indexing that prioritises mobile devices

With the increasing amount of Google users using mobile devices, it’s critical that your website be mobile-friendly. You can click on mobile usability in Google Search Console. The tool will tell you why some parts of your site aren’t mobile-friendly.

9- Your Website’s Links

The links report reveals which websites have linked to yours. It also shows you which pages have the most links.

10- Penalty Reviews

If Google determines that you’ve broken its quality criteria at any stage, it can take manual action against your site. That means the search engine may eliminate your site and its ranks. The use of paid backlinks, low-quality material, keyword stuffing, or covert redirects is usually the reason of these actions. It still sticks if someone you hired to work on your site performed something that caused the manual action. If your website is hacked, you may face penalties.

Conclusion:

As Google Search Console, it’s free and easy to use, and it deserves a spot on any webmasters, marketers, business owner toolkit to manage their visibility on Google Search. 

The additional data and understanding of how people find your website on Google are one of the tool’s key benefits.