Best Free SEO Tools
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Google Search Console : An Ultimate Guide
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There are lots of solutions accessible, whether you’re seeking for free SEO tools or a more full SEO package. There’s something for every marketer, from local SEO tools to the greatest keyword research tools and more.
Continue reading to discover more about 10 of our favourite tools, and do let us know if we left anything out!
There are many of excellent free tools out there, whether you’re a newbie or an SEO expert. Google alone has a number of useful ones, and software suites frequently offer free versions of several of its features. Find more about some of the top free SEO tools accessible online.
1) Google Analytics
Google Analytics is a well-known free tool that gives you detailed information about your website. Even if you use expensive SEO software, GA is necessary for tracking site visitors over time.
It may also provide you with useful information about your audience, such as their location, the type of device they use, and their demographics.
Why we like it: It’s the most cost-effective (and free!) analytics solution for companies of any size. Even if you’re new to SEO, Google Analytics makes it simple to demonstrate success — or failure — through facts and statistics.
2) Google Search Console
Google Search Console is another must-have tool for every SEO. It allows you to track your site’s search traffic, see which terms it ranks for, and spot technical issues.
Index Coverage, Core Web Vitals reports, and Mobile Usability all flag frequent mistakes to GSC.
Why we like it: There’s no better way to find and correct problems with your Google search performance than to go straight to Google. It enables you to observe the complex difficulties that Google encounters when crawling and indexing your website.
Additionally, you can:
- Individual URLs should be tested to determine how Googlebot reads them.
- Please provide a sitemap.
- Request that a URL be indexed.
- Access data like as clicks, impressions, CTR, and average keyword placements.
3) Google PageSpeed Insights
Enter a URL, and this tool will evaluate its loading time and performance on both desktop and mobile devices. The performance of your site is then graded on a scale of 0 to 100. It informs you exactly how long it takes for the site to load based on several indicators, as well as suggesting areas for improvement.
Why we like it: PageSpeed Insights removes the guesswork from optimising your site’s loading speed. It even prioritises concerns for you, with explicit recommendations and time savings estimates.
4) Google Keyword Planner
Google Keyword Planner is a keyword research tool that may assist you in selecting the most appropriate terms for your ad campaign.
Simply input a seed term (or a URL), and you’ll get keyword suggestions as well as information on average monthly search traffic and competition level.
Why we like it: While there are more in-depth keyword research tools available, knowing the amount of competition and bid estimates from Google is useful. It’s also a good place to start thinking campaign concepts at a high level.
5) Ahrefs Webmaster Tools
Sign up for Ahrefs Webmaster Tools, authenticate your website, and you’ll be able to audit it for over 100 different technical SEO concerns. The tool also makes recommendations about how to correct them.
After doing an audit, it will recommend locations where you may strengthen your internal linking, which can help you increase your search engine results.
You can also examine your site’s organic keyword rankings and who is linked to you using this tool.
6) Bing Webmaster Tools
Bing Webmaster Tools is the Bing equivalent of Google Search Console. While Google’s version is more complex, Bing’s version is useful for optimising your site for Bing.
Why we like it: Bing has made significant enhancements to the UI of their Webmaster Tools in recent years as a result of client input.
It also comes with a powerful keyword research tool. To further refine your results, use the filters “similar keywords,” “query keywords,” and “newly found keywords.”
7) Site Audit by Semrush (Free Version)
You can audit up to 100 pages each month with a free Semrush account, even if you don’t have a premium subscription. Auditing your website pages will assist you identify areas for improvement in order to boost your search engine optimization.
Why we like it: Call us biassed, but one of our favourite features of Site Audit is the ability to hover over “Understand more” next to each issue or error to learn what you need to do to repair it.
8) Google My Business
If you own a real store, you may claim your listing on Google Maps, in the Knowledge Panel, and in the Local Pack by going to Google My Business (formerly Google Business Profile).
The first thing you should do is optimise your Google Business Profile profile. Make sure your hours and address are right, upload images and videos, and reply to any negative feedback. This will improve your company’s local ranking.
9) JSON-LD Schema Generator For SEO
JSON-LD (JavaScript Object Notation for Linked Data) is a more straightforward way to extract machine-readable data from websites in order to improve search results. To put it another way, it makes material more easily indexable for search crawlers like Googlebot. In the viewpoint of people and Google, this results in a better website.
10) Google Mobile-Friendly Test
This tool will tell you if a URL is mobile-friendly if you enter it. It also explains what went wrong and how to solve it.