7 Tips for Improving Your Site’s User Experience

Do you ever go to a blog post in search of information only to find that the site is so difficult to look at that you can scarcely bear to read it? Regrettably, this occurs more frequently than it should.

Your content strategy should include more than just gathering, writing, and sharing material. The appearance of your websites and blogs is extremely important—and may take even more attention than the content itself. The time and effort you put into research and writing will be for naught if you don’t invest work into improving your site’s UX.

There are several things that can help you improve the user experience of your website or blog, from refining your content formats to making your site more visually appealing.

1.Select the Right Headings

You might not realise how crucial headings are to the user experience on your website. After all, our readers don’t seem to notice headlines, do they? Reconsider your position.

The use of subheadings necessitates a methodical approach. The following are the most successful subheadings:

• Straightforward and straightforward
• In length, they are comparable.
• Structured in the same way
• Directly related to the title of your article

Article headings are useful for more than just SEO. Your headings and subheadings will clearly and directly address the questions your readers are looking for by highlighting searchable key terms, making your website easier to explore. They help break up the material, making it easier for readers to browse and understand your articles.

2.Make use of easy-to-read colours and fonts

When planning out a client website, this is something that we designers spend a lot of time thinking about. Of course, we want the layout to be appealing, but we also want the font, layout, and colour selections to make life as simple as possible for your users.

In fact, we frequently notice a link between these aspects and bounce rates – the more difficult it is for your visitors to understand what your page says, the more likely they are to leave.

There’s a lot of colour theory that goes into this, but we can break it down into the following steps: If your site has a dark background, we recommend using lighter text. If your background is lighter, we recommend using darker text.

Following that, we’ll assist you in selecting a highly readable typeface. It’s natural to go toward the more unusual fonts. It’s also easy to choose a font that’s too thin, as every site seems to be migrating to thinner, more modern typefaces. The most important thing is that your users can read it without squinting or zooming in, not that your site’s typeface is the most interesting or unusual.

3.Choose the right format and compress your Images

One of the most important things we do is make sure your website’s photos are optimised for the web. In fact, according to one survey, 90% of slow websites feature unoptimized graphics.

Your photos should ideally be as tiny as possible (much less than 1 MB) while preserving their quality.

4. Use a variety of content formats

The last thing you want is for your well-researched blog entries to sound boring and repetitive. While tone and style are important factors in creating compelling textual material, visual attractiveness is as important.

It’s not only about putting pictures in; it’s also about how the text looks and is formatted. The visual texture of your information is created by varying content formats throughout articles or even within the same post.

Instead of extended paragraphs, use subheadings, bullet points, or lists to break up your text (like this one).

5. Take Advantage of White Space

Consider this: if this essay were just one long paragraph, you wouldn’t bother to read it, would you?

The blank space between the photos and text, also known as white space, is just as crucial as how you structure your words in order to make your material visually appealing.

White space is important because it draws readers into the article and allows them to breathe. White space is created by using paragraph separations, subheadings, lists, and spaces around images.

You don’t want your posts to be poetic and difficult to discern because the objective of a blog post is to transmit information plainly and straight to busy readers; instead, you want your articles to be well-spaced and easy to navigate and understand.

6. Make it Interactive

While different content formats and judicious use of white space make your site easy to navigate and pleasant to use, you can make it even more so. Users are more inclined to surf your site for further articles and return if it is engaging.

There are numerous forms of interactive content available. Making website text and images interact discreetly with the user’s mouse is one technique. The text can change colour as the user’s mouse lingers over a menu item. Explanatory overlay text can also fade in when the user hovers over a product image.

You can even try your hand at something more imaginative. Apester, for example, collaborates with publishers to include quizzes, surveys, and visual storytelling into their articles. Visual storytelling is very effective in encouraging user interaction because it taps into readers’ emotions and allows them to participate in the storey. You improve user engagement and time spent on your site when your readers actively participate in the content they read.

7. Make Your Site Mobile-Friendly

It’s aggravating to go to a website on your phone only to discover that the pages don’t fit correctly on your phone’s screen. Google, too, is eager for change, as evidenced by its mobile-friendly ranking boost in 2015.

Google is now offering even another incentive for websites to make their content mobile-friendly. It is transitioning to a mobile-first index, which means that its search rankings will be based primarily on mobile content. Google already sees more mobile searches than desktop searches, and its impending change to a mobile-first index, which is  launch in 2018, is a response to this.

Even yet, Google doesn’t want you to be concerned if you’re a slow adopter of mobile technology. Those without a mobile site will still have their desktop site indexed by the search engine. But, in the end, mobile content will be the deciding element in how search results are ranked. This emphasis on mobile underscores a key fact: mobile is the new standard, and failing to change your site to meet it now could have far-reaching ramifications in the future.

It’s vital to make your pages easily viewable and readable on mobile if you want to rank well for SEO and don’t want users to abandon your site. This will not only make your site more searchable, but it will also make it much easier to use. Moving to responsive web design, which allows a site to automatically adjust for elements such as screen size and device type, is a wonderful way to prepare for Google’s change, which the search giant is attempting to push.

Conclusion

It is critical that you take the time to improve your site’s user experience, from establishing a quick and comfortable browsing experience to making your material clear, eye-catching, and intriguing. A successful web experience entails more than just reading helpful information; it also entails reading beneficial information in a pleasing and engaging manner. Content that is both informative and entertaining is insufficient.